Shanghai Tower, located in Lujiazui Core Area, Pudong, covers an area of more than 30,000m2. Floor B1 is the exhibition hall and Floor 118 and Floor 119 are used as sightseeing hall, which provides the tour innovation experience and creates a sightseeing tour to China. Sightseeing has become one of the most important common functions. For example, the five highest buildings in the world - Burj Dubai, Petronas Twin Towers, One World Trade Center in New York, Taipei 101 and The Shard have similar high-level sightseeing mode. Then, how does Shanghai Tower change the game and build a new sightseeing experience mode? The designer combines the new media and noumenal thought to create a new experience mode. The content design breaks through the limitations of traditional high-rise building sightseeing. This project does not have the static sightseeing function of the high-rise sightseeing buildings, but also assumes the important mission of conveying popular scientific knowledge. At the same time, through expanding the connotation and extension of the proposition, the content of the whole experience tour is enriched. Floor B1, as the exhibition area and urban hall, has the sunken main entrance on the square, and from the public flowing area, the visitors can enter the sightseeing hall and exhibition hall which welcomes the visitors with a very open posture.